Cable channels Carlton Select and Carlton Food Network are looking for an advertising agency to handle their 1m account. The account was with M&C Saatchi for the launch phase of both channels. But M&C was criticised by some ITV broadcasters for handling the work while at the same time handling ITV’s business. The channels are now having trouble finding an agency without a TV conflict. The Network will continue to handle media.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.