After the huge success of “le sandwich Anglais” comes “le Pot Noodle”. Golden Wonder Pot Noodle, the instant hot snack beloved by Britain’s students, is likely to be launched in France.
According to sources, brand owner CPC is looking at introducing the snack to the French market, as part of growth plans which could see Pot Noodle sold in other European markets.
Jeremy Woods, marketing manager, is believed to be investigating European expansion but refuses to comment.
A CPC spokeswoman says: “CPC is looking at a number of options and opportunities for developing Pot Noodle, but there are no definitive plans at this stage.”
The brand has benefited from high-profile marketing in the UK, including off-the-wall TV advertising through HHCL & Partners.
A TV ad breaks this week as part of a 9m marketing campaign around the message that Pot Noodle snacks “are better for you than you’d thought”. The campaign, which centres on brand mascot Ned Noodle, will also feature new press and poster ads and a door-drop of 3 million leaflets containing nutritional information on the brand.