CPC moots launch of Pot Noodle in France

After the huge success of “le sandwich Anglais” comes “le Pot Noodle”. Golden Wonder Pot Noodle, the instant hot snack beloved by Britain’s students, is likely to be launched in France.

According to sources, brand owner CPC is looking at introducing the snack to the French market, as part of growth plans which could see Pot Noodle sold in other European markets.

Jeremy Woods, marketing manager, is believed to be investigating European expansion but refuses to comment.

A CPC spokeswoman says: “CPC is looking at a number of options and opportunities for developing Pot Noodle, but there are no definitive plans at this stage.”

The brand has benefited from high-profile marketing in the UK, including off-the-wall TV advertising through HHCL & Partners.

A TV ad breaks this week as part of a 9m marketing campaign around the message that Pot Noodle snacks “are better for you than you’d thought”. The campaign, which centres on brand mascot Ned Noodle, will also feature new press and poster ads and a door-drop of 3 million leaflets containing nutritional information on the brand.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here