The Daily Express is claiming to have increased its circulation by 20 to 25 per cent with last week’s price cut from 35p to 10p in Scotland and the South-East. Other industry estimates put the increase at 12 per cent. More cuts are expected because The Express describes the regions as ‘test areas’.

The Telegraph has ‘no immediate plans’ to replace display ad director Andy Jonesco who joined the Express Group as ad sales director last week. The Telegraph’s ad teams will report to Len Sanderson, ad director and deputy managing director (Profile, page 48).

Outdoor advertising is forecast to rise to six per cent of total advertising revenue this year by the industry. This week Mills & Allen became the fourth poster contractor to post a substantial turnover increase for the first half of 1996 (MW October 18). M&A’s revenue is up 31 per cent year on year (Media Analysis, page 16).

IPC Magazines has beaten TV competition to the exclusive launch of Imperial Leather for Men. Woman’s Own and Woman & Home will carry five display ads, five teaser ads and an advertorial.

Channel 5’s sales director Nick Milligan has confirmed in a letter to media buyers that the channel’s official launch date will be Sunday, March 30, 1996 – the deadline date set by the ITC for the channel to launch…

…C5’s first full-day test transmission showed that only 40 per cent of non-retuned homes experienced interference. The channel is now looking to use test transmission to cut the number of home visits it needs to make.

The Network has bought a special 110-second spot for Ford’s Escort model (right) in the centre break of tonight’s (Wednesday) broadcast of Groundhog Day on ITV. The ad has been re-edited to repeat over and over again, mimicking the film’s plot.

Liberty Radio, formerly Viva!, has appointed Sophie Hind, account manager at Media Sales & Marketing, as sales and marketing director.

Rajar, the radio industry audience research system, has appointed Sue Farr, BBC Radio’s head of marketing and publicity, to its board.

Total Media has won the 1m media buying account for pre-recorded video company Astrion. It has also won the 700,000 buying for the ERA Group’s Beatties toy stores and Tecno camera shops.

The Manchester Evening News Group has joined ADHunter, the consortium of regional press groups pooling their classified advertising on the Internet.

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