Meccano strategy shift fuels UK agency hunt

Meccano Toys is looking for a UK ad agency in a shift away from its current strategy of using world-aligned advertising agency Grey Paris.

The metal construction toy was originally the brainchild of model train maker Frank Hornby, who patented it in 1901, and sold it under the name “Mechanics Made Easy”, but after falling post-war sales the company was bought by a French entrepreneur in 1989.

Earlier this year, Grey Paris won the advertising account and ads have since been adapted for screening in different countries. One execution is currently on air in the UK on GMTV.

Vanessa Wilkes-Chase, Meccano marketing manager, says: “We are talking to agencies, for work in 1997 and onwards. This is just a UK issue. It does not affect the alignment of Grey Paris.” She refuses to comment further.

Meccano faces powerful competition in the construction kit market, particularly from Danish-owned Lego, which recently appointed BMP DDB to its 5m advertising account (MW October 18).

Latest from Marketing Week

Marketoonist on whack-an-idea

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here