Newly-launched media buying agency Mediapolis, has picked up 6m of UK media buying this week after two global realignments.
In the UK Mediapolis, as the buying operation for Young & Rubicam, has won United Airlines 3m media buying account.
Mediapolis will pick up the business globally on a market-by-market basis where it handles Y&R’s media buying.
The media buying was previously handled by Leo Burnett. A US review saw Leo Burnett lose the creative business to Y&R and Fallon McElligott. TBWA/Chiat Day also pitched. The global 77m ($120m) media buying goes to Y&R.
In the same week Mediapolis and its creative partner EURO RSCG Wnek Gosper have picked up the 23m ($35m) global business for computer drive manufacturer Iomega. Iomega will spend 3m across Europe this year.
The business was previously handled by EURO RSCG DSW in the US. In Europe the business moves from Ammirati Puris Lintas and Initiative.
Iomega drives compress data on discs to liberate storage space. The agencies have been charged with creating a new “personal storage” sector in the computing market.
Mediapolis was formed last month from a merger of Mediastar, Y&R’s media department and WCRS’s TV buying department (MW September 13).