Mediapolis lands 6m double win

Newly-launched media buying agency Mediapolis, has picked up 6m of UK media buying this week after two global realignments.

In the UK Mediapolis, as the buying operation for Young & Rubicam, has won United Airlines 3m media buying account.

Mediapolis will pick up the business globally on a market-by-market basis where it handles Y&R’s media buying.

The media buying was previously handled by Leo Burnett. A US review saw Leo Burnett lose the creative business to Y&R and Fallon McElligott. TBWA/Chiat Day also pitched. The global 77m ($120m) media buying goes to Y&R.

In the same week Mediapolis and its creative partner EURO RSCG Wnek Gosper have picked up the 23m ($35m) global business for computer drive manufacturer Iomega. Iomega will spend 3m across Europe this year.

The business was previously handled by EURO RSCG DSW in the US. In Europe the business moves from Ammirati Puris Lintas and Initiative.

Iomega drives compress data on discs to liberate storage space. The agencies have been charged with creating a new “personal storage” sector in the computing market.

Mediapolis was formed last month from a merger of Mediastar, Y&R’s media department and WCRS’s TV buying department (MW September 13).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here