EURO RSCG Wnek Gosper launches a national TV campaign for Cadbury’s latest chocolate bar, Fuse, next Monday. It will be in the style of a spoof documentary or ‘chocumentary’. The 3m push revolves around a discovery which will solve all the problems of today’s mixed-up world. Astonished consumers and boffins are interviewed and a reporter […]
US telephone operators such as AT&T may well be considering expanding their services in the UK in the near future. But they will have to get a few things right if they do. The Diary, on a recent visit to the US, discovered that its British accent caught out the technology behind the country’s pay […]
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Pepsi Cola is to test its blue can design in the US from the start of next month, following the launch of Project Blue across the rest of the world last April. At the time of the launch Pepsi said it had not decided whether to introduce the blue can into its home market. The […]
American search engine service sets up localised European Websites to offer surfers both country-specific and worldwide directory information
Express titles have been in decline for some time, but after a tumultuous year, a long-term strategy seems to be developing at last. That means a shift to seven-day publishing and a new innovative product. By Paul McCann
Mitchell Patterson Aldred Mitchell has won the Royal Caribbean Cruise Lines account worth 2m, after pitching against Team Saatchi, Davis Little Cowley, Walsh Trott Chick Smith and specialist travel agency Giacometti. The account includes press, posters and possibly a TV campaign. The agency’s work is scheduled to appear by the end of the year. The […]
Vodafone Group plc is to appoint Chris Gent as chief executive to replace Sir Gerald Whent at the end of the year. Gent is currently managing director of Vodafone Ltd. Orange is launching a multimillion pound ad campaign to promote its image as the consumer’s friend. The mobile phone operator will unveil its “pre-agreement checklist” […]
The Daily Express is believed to have added 45,000 to 60,000 copies to its 1.2 million circulation with its new Saturday magazine, according to newspaper industry sources. The Express Group is now contemplating extra spending on TV commercials to lift sales over coming weeks. The group earmarked 3.5m for the launch of the Saturday magazine […]
For several years the general male lifestyle market was considered a no-go area by publishers. The assumption was that if men were buying magazines, they were focused towards a particular area of interest, be that music, football or motoring. Arena was the only serious player in the market until GQ launched in 1989. This was […]
Uunet Pipex, Europe’s largest direct Internet service provider, has launched a range of on-line shopping facilities to retailers and merchants, aimed at kick-starting the market for UK Net shopping. Richard Nuttall, director of electronic commerce at Uunet Pipex, says the three-tier service, tied into the launch of a secure credit card transaction system for Internet […]
American Express, Andrex and Pepsi are re-engineering their marketing strategies. No longer able to rely on image alone, the consumer giants are overhauling their marketing departments to force through cost-cutting measures which will enable t
Rover is seeking licensing deals with top manufacturers in its latest bid to reposition the classic Mini brand. The company has opened talks with a number of companies, ranging from mobile phone to palm-top computer manufacturers. The deals will allow the partners to use the Mini name and logo. At the same time Rover has […]
In the chocolate sector, where shifting volume is the most important criterion, promotions are many and varied. But are they holding their own in the originality stakes and, more importantly, do they work? Andy Blackford examines five brands’
Research 96, which opens next week, is the first UK exhibition to provide a major showcase for the market research industry. The exhibition, backed by Marketing Week, has been organised by Market Research Exhibitions, a joint venture between Centaur Exhibitions and Resources Exhibitions, and will run from October 16 to 18 at the Royal Horticultural […]