Rothmans UK is slashing the price of Marlboro to stop it breaking the critical 3 barrier as a result of any tax increase in next month’s Budget. According to industry sources, the tobacco industry is bracing itself for increases of between 12p and 15p on a packet of 20 cigarettes, which would push premium brands […]
By George Pitcher. George Pitcher is joint managing director of media consultancy Luther Pendragon. Analysts of the music industry, wrong so many times in the past, are still getting it wrong over newly- demerged EMI, Britain’s only major labe
Compaq is to tackle IBM head on in its first worldwide branding campaign. The campaign, which begins to roll out this week, will be worth $60m (45m).
Cereal manufacturer Quaker Oats is launching two microwaveable hot cereals into a market which Tesco and Sainsbury’s abandoned earlier this year. The company is introducing Hot Oat Crunch, backed by a 1m advertising campaign through Young & Rubicam next month, and Quick & Hearty, a cereal sold in individual sachets, that is available in the […]
Philips is re-entering the PC market six years after it was forced to abandon the sector because of poor sales. The Dutch electronics giant is launching a range of branded palm-top computers and notebooks next month. The palm-tops will be launched in the US, while the notebooks will target the Netherlands and the growing Asia […]
Manning Gottlieb Media has picked up its second new business win in a week, after taking the 4m Britannia Building Society planning and buying account from incumbent John Ayling & Associates. Manning won the financial services group’s business after pitching against three other agencies including Ayling, Mediapolis and The Media Business North. Britannia’s media review […]
Europe is the number one global trouble spot for Coke. And despite its unassailable lead over arch rival Pepsi, there is more work to be done. David Wheldon has been handed the job.
The champagne Charlies at International Distillers & Vintners have received a drubbing from the Advertising Standards Authority after making rather an obvious error.
Following your recent news story, “Safeway plans Argos link” (MW October 18), which stated that, “supermarket chain Safeway is planning to link its ABC loyalty card with the Argos Premier Points loyalty scheme in a move that would leave rival Somerfield out in the cold”, I would like to strenuously deny that any activity of […]
Newly-launched media buying agency Mediapolis, has picked up 6m of UK media buying this week after two global realignments. In the UK Mediapolis, as the buying operation for Young & Rubicam, has won United Airlines 3m media buying account. Mediapolis will pick up the business globally on a market-by-market basis where it handles Y&R’s media […]
The Internet should be the answer to every marketer’s dream, providing a high earning, highly discerning market. Yet a lack of agreed standards for measuring Web traffic is holding back what is a truly one-to-one medium
Although under wraps, five bidders are chasing Perfect Pizza, with Whitbread hotly tipped. But what will it be buying?
A new slimming product made from shellfish is being launched in the UK. Fat Binder, which reduces the amount of fat taken up by the body, is being sold through health food shops and chemists, with a press advertising campaign through Butler Lu
Adshel is to become the first UK poster company to start selling its poster sites by audience figures rather than by the number of individual panels. From April next year, three of its main national packages will be reformulated to take account of the audience ratings it gets from the new Postar research system. The […]
Volvo Car UK has promoted sales and marketing director Gerry Keaney to chief operating officer. Keaney takes control of the management of the company, which has experienced a steady fall in UK market share in the past two years – from 2.2 per cent in October 1994 to 1.51 per cent in the first nine […]