Ford has announced losses of 302m in Europe, citing runaway costs and intense competition as the causes. A major restructure is on the way, with the likelihood of a pan-European ad campaign to sharpen its branding.
Net surfers may soon be able to access and download Web pages at nearly twice the current speed using conventional phone lines, allowing consumers to access quickly vastly enhanced content, sound and graphics on commercial Websites. Modem manufacturer US Robotics is beginning field tests for its double-speed modem with online service provider AOL in a […]
CompuServe’s most senior executive outside the US, Steven Stanbrook, has become the third director to leave the company’s European operation in two months. Stanbrook, who is vice-president international, will take up a post as executive vice-president of household cleaning products company SC Johnson. He had been the first to fill the new post at CompuServe […]
If ever there was a company typifying the ‘think global, act local’ slogan it is Coca-Cola. It has defied the current orthodoxy favoured by other global brands (notably IBM and Colgate-Palmolive) and decentralised its advertising roster. More than 30 agencies, including the likes of Bartle Bogle Hegarty and Wieden & Kennedy, attempt to bring a […]
Net surfers may soon be able to access and download Web pages at nearly twice the current speed using conventional phone lines, allowing consumers to access quickly vastly enhanced content, sound and graphics on commercial Websites. Modem manufacturer US Robotics is beginning field tests for its double-speed modem with online service provider AOL in a […]
The Netherlands Tourism Board has doubled its ad spend for next year and hired Harari Page to handle the account, worth more than 2m. Harari Page won the business in a four-way pitch against HJSW Partnership and two smaller agencies, Gould & Portman and Ginn Jeffery International. The Dutch board has decided to change its […]
Camelot looks into lottery launches on the Continent in the light of probable Labour Government curbs
Much time and effort has been put into proving the link between outstanding creative work and advertising effectiveness. But creative ads are only one part of the equation. The National Savings campaign shows strategic and media “creativity” can result in outstanding effectiveness. National Savings exists primarily to help finance Government borrowing and has to compete […]
Staff departures, loss of worldwide dominance, increased competition and a weak stock market flotation have left former leading online service provider CompuServe in a very shaky position.
For the Internet to pull in large numbers of home users and enter the mass market, it needs to be faster, cheaper, easier to use and more entertaining
Sally Ferries, the cross-Channel ferry operator, is reviewing its advertising account with Ammirati Puris Lintas in the light of the new joint venture between Stena and P&O. APL says it is on the pitch-list for the 1m business, though it is unclear which other agencies have been shortlisted. The move comes after a review of […]
Carlsberg-Tetley’s new product development (npd) plans have been further hit by the departure of director Tom Wright, the man behind the shelved launch of controversial alcopop Thickhead. Wright is leaving to become director of sales and marketing for Center Parcs UK, the Scottish & Newcastle-owned chain of holiday complexes. He has been in charge of […]
Ambrose McGinn, Marketing director, Abbey National
Emerging European nations are still learning the ad ropes, but show much promise.
Reputedly a bit of a task master, Andy Jonesco nonetheless seems to inspire loyalty and praise among staff. But, with job cuts on the agenda at the Express, this could well change.