If Anheuser-Busch successfully challenges France’s Loi Evin, it could force the EC to reconsider whether an individual country has the right to curb advertising freedom. John Shannon reports. John Shannon is president of Grey International.
Direct marketing agency Brann has pulled its 10m media business out of CIA Media Solutions, and handed the account to Manning Gottlieb Media (MW November 22). Brann’s client list includes CompuServe, Colonial Direct, Age Concern, Touchline Insurance, RSPCA, and Norwich Union. Bristol-based Brann, which is opening a London office in January, also picked up the […]
Laser Sales is understood to have backed down from forcing CIA Medianetwork to agree airtime sales deals covering 1997 as a condition of an end to the legal dispute with the media buying agency. Both sides involved in the dispute confirmed they were edging towards an agreement as Marketing Week went to press. A formal […]
Consort Hotels, the UK’s largest hotel consortium, is seeking an agency to rebrand its individual hotels under the Consort name in a campaign worth up to 2m. The operation has 180 properties, ranging from country houses to historic inns and city centre hotels. The York-based group prides itself on its individuality, and claims to offer […]
CDP has secured its hold on the Scottish Courage roster by retaining the 4m McEwan’s Lager account after pitching against Rainey Kelly Campbell Roalfe and Young & Rubicam. In the long-running review, which was first announced in August (MW August 16), Scottish Courage put all the work submitted by the agencies into research. A Scottish […]
The DDA is aimed at getting fair treatment for the disabled. How quickly it has an impact on service remains to be seen.
Phil Georgiadis is talking out of his bottom with his article challenging the media effectiveness of Mercury’s “Oliver & Claire” campaign, particularly when he writes “instinct should be replaced by analysis”. If he knew anything about me he would realise it’s not in my nature to share the blame for things that go wrong. But […]
You write that Microsoft is now placed ninth in the league of top ten global brands, as determined by Interbrand (MW November 15). As much as I bow to the authority of Interbrand, I would take issue with their evaluation. Elsewhere in the same issue you claim that Microsoft “has been noted more for a […]
Sean Brierley’s article on Lloyds TSB (MW November 8) needs some correction. – Cheltenham & Gloucester is a separate business within the Lloyds TSB Group and is responsible for running C&G business, C&G brand and mortgage strategy for the Grou
Shell’s planned internal communications drive is part of a growing trend among large companies, with the likes of BA, Sainsbury’s and Asda all jumping on the bandwagon to improve their reputations.
Contrary to predictions, printed directories are holding their own against technological alternatives. Michele Witthaus reports.
Despite recent defections from the CD-Rom magazine market, the number of titles is still increasing rapidly. Attention to detail, setting the right price, and using the Net to its own advantage are the key problems currently facing the industr
The Field Marketing Association is being damaged by the absence of key companies.
There was only one subject of discussion after the annual Marketing Society dinner last week. Why did Greg Dyke, chairman and chief executive of Pearson Television – a Channel 5 shareholder – turn his after-dinner speech into a sales pitch for the new channel? One suggestion was that having lulled the audience with a collection […]
Richard Branson has threatened Channel 4 with legal action over a satirical sketch in the Rory Bremner show featuring himself and the activities of the Virgin companies. The sketch, which first aired on Friday November 15, was cut from the repeat showing last Wednesday, following a personal call from Branson to C4. The Bremner skit […]