Burton Menswear is to launch a 1m advertising campaign designed to present the company’s new image. The campaign is based on the theme of ‘Burton blokes behaving badly’. It has been created by Mellors Reay & Partners and comprises a number of eye-catching photographs taken by David Bailey. The advertising campaign breaks on November 1 and will appear on 48-sheet posters, and in magazines and supplements using the strapline: ‘Burton. Gentlemen’s Outfitter’.