FS, Italy’s state-run railway service, has caused uproar after it was discovered that it had paid the TV channel RAI to insert advertising, disguised as reports, into its news programming.
GGT, having taken over the BDDP network, is now looking at expanding its operations in Germany. There is talk of a tie-up with the Frankfurt-based agency Tostmann & Wulfes.
Deutsche BA, British Airways’ German operation, has shortlisted the incumbent, RTS Rieger Team, Springer & Jacoby, Publicis and Heye & Partner in the pitch for its DM10m (4m) account.
Ya, the Spanish newspaper that disappeared from news-stands in June, may be soon be relaunched under new management.
Sweden’s music fed-eration has blamed mobile phone ownership among the young for a 20 per cent fall in CD sales. With one person in four now owning a mobile telephone, many people are having to choose between listening to music or talking to their friends.
Hachette has linked up with Disney for the launch in France of Top Famille, a new magazine designed to give parents of four to 12-year-olds information and ideas for family activities.
Promar, the Munich-based advertising agency, has been declared bankrupt. Promar was founded 26 years ago but was forced to close following the loss of major clients such as BMW.
Tiger, the fourth-largest toy brand in the US, is expand-ing its operations into France, Belgium and the Netherlands.
The Cartoon Network and TNT Classic Movies will switch to round-the-clock programming from December 16 – a date which coincides with their digital launch across Europe and in Africa.
TBWA has won the pitch for the DM10m (4m) Staatliche Molkerei Weihenstephan dairy account in Germany. The other competing agencies included Serviceplan, Wschner Rohwer Albrecht and Lowe & Partners.
Yahoo!, the Internet search service, has launched a French-language version. The service, operates out of London, offers access to 7,000 French-language sites, in addition to Yahoo!’s worldwide database.