Japanese toy maker Tomy unveils a new TV campaign through Leagas Shafron Davis this month, showing the powerful effects of a Tomy toy on a child’s imagination. Each of the new commercials concentrates on a single product. One advertisement, Fairy Magic (above), shows a collection of toy jewellery and accessories being brought to life with the help of a rather unconventional fairy.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.