Brief

Press ads in the style of escort calling cards, and taxi ads with the strapline ‘Do you really want to go back for coffee or do you want something more?’, feature in the latest campaign for luxury ice cream Häagen-Dazs. Created by Bartle Bogle Hegarty, the push pro-motes a new flavour, Chocolate Mid-night Cookies, and aims to associate the brand even more closely with indulgence and late-night pleasures. The taxi and press ads (which will appear in the Evening Standard Hot Tickets, Time Out and The Guardian Guide) give details of a Häagen-Dazs Chocolate Midnight Cookies Hotline, a late-night delivery service for London.