Briefs

Unilever is test marketing a series of its own 16-page direct mailed magazines two years after Heinz launched its 16-page magazine, At Home. The mags include titles such as Cooks Extra, Living Today, Lifestyle and Shopping Round-Up. They include coupons for Van den Burgh, Lever Brothers, Elida Fabergé and Birds Eye Wall’s.

American Express has appointed John de Trafford to the newly-created post of head of consumer services group and country manager for the UK. He will effectively manage Amex business in the UK. A subordinate UK head of marketing will be appointed under him for the UK, following a restructure of Amex’s European operations. De Trafford was previously vice-president of Amex’s international division.

Vernons is testing a new way of playing pools called Easy Play. It accepts pools entries through an electronic handset, which also prints out tickets. It is being tested in Preston pubs.

Halifax Life marketing director Mike Cherry is understood to have resigned following a restructure of Halifax’s financial services division.

Cellnet has expanded its sponsorship of English rugby and become the first sponsor to get its name on the shirts of the national team.

Red Earth, the Australian natural cosmetics company, a rival to the Body Shop, is understood to be looking for a store in London.

Robert Crozier, former president of Time Inc Europe, has joined Internet company Net Tec as commercial director.

Avonmore Dairies has appointed Alison Cannon, formerly director of marketing at Wolverhampton & Dudley Breweries, to the board, in the newly-created role of marketing director.

Guinness Brewing Great Britain is relaunching Kaliber, its alcohol-free lager, with a new taste and new packaging.

British Airways unveils the second phase in its strategy to promote Club World with a TV, press and poster campaign through M&C Saatchi, due to break on November 11. It centres on the theme of drifting off to sleep in Club World’s comfortable seats…

…BA has been given the go-ahead by French courts to buy the insolvent French domestic carrier Air Liberté.

Mastercard International is sponsoring the Lola Formula One Race team. The sponsorship is being funded by revenue generated by an executive club of Mastercard cardholders.

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