Carpetright moots 3.5m review

Carpetright, the out-of-town carpet retailer, is tipped to review its 3.5m account with Grey Advertising.

The company denies it is to review the account, but observers say it expects to draw up a shortlist by the end of the year, and is known to have had conversations with other agencies.

The retailer is understood to be unhappy with Grey because of what one observer says is “a poor fit between the two companies”.

It is believed that Carpetright’s hands-on chairman Lord Harris is unhappy with the way the account is being serviced by Grey, which is seen as too big and bureaucratic an agency to fulfil Carpetright’s needs. Grey recently parted company with the head of its retail side, Simon Howitt.

Carpetright uses heavyweight tactical advertising, mainly through press ads. The chain has 200 stores, and is planning to open a further 60 over the next two to three years.

It has recently launched two other chains, Premier Carpets and Carpet Depot, which the company hopes to build up to 120 stores.

The advertising account for Carpet Depot is handled by Osprey Park.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here