Fidelity Investments puts 4m account up for pitch

The world’s biggest fund management group, Fidelity Investments, is reviewing above-the-line advertising for a 4m push beginning next year.

Sources at the US-based fund management giant say that the entire portfolio of Fidelity Investments retail companies is up for pitch. The marketing team has approached agencies to pitch alongside the incumbent, Hill Murray.

Fidelity is one of the UK’s biggest fund management companies, which sell Peps and other investment products to the investing public.

Hill Murray was reappointed 18 months ago and has worked alongside Lintas Hamburg which handles the pan-European advertising account.

Fidelity has been squeezed in the Peps market by newcomers such as NatWest, Barclays, Virgin and Marks & Spencer.

A spokesman for Fidelity refused to comment.

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