Your “Alcopops are tops with kids” headline (MW November 1) puts a degree of spin on the Media Business Group’s survey that is unjustified by its reported findings.
Alcopops are characterised by a higher than average proportion of women drinkers – between 40 and 50 per cent – than other market segments such as ales or lagers.
Andy Maslen
Marketing communications director
Euromonitor
London EC1
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