Jacob’s fills last post in top-level rejig

Jacob’s Bakery is appointing ex-Homepride marketing director Paul Cousins as general manager of one of its four business units, completing a management restructure.

Cousins will head the plain and savoury biscuits unit, taking responsibility for marketing, new product development and production and logistics on brands including Twiglets, Jacob’s Cream Crackers and Ritz Crackers.

The company, part of the French food giant Danone, recently moved from Reading to its Aintree factory site, which prompted a number of senior personnel to leave, including Cousin’s predecessor Chris Clemmow. He felt unable to relocate his family to Liverpool and took a job as head of worldwide purchasing for tobacco company Rothmans (MW October 4).

Cousins, who starts this week, will report to Jacob’s Bakery managing director David Freedman and is seen as the last key appointment in the new management team across the business units for countlines, savoury snacks and crackers, sweet biscuits and puddings.

Freedman says: “It has been a lengthy process finding the best players – but we believe that this has come to an end with Paul’s appointment.”

Cousins previously worked as a marketing controller at Spillers Foods before joining Homepride Foods, which he left following Dalgety’s decision to sell the group to Campbell’s.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here