Madonna’s name is taken in vain

Paul Cardwell, creative director of Doner Cardwell Hawkins, knows a thing or two about how to get the best out of hotel staff.

On a trip to New York, he found himself in a particularly sniffy hotel where the staff treated him with a certain disdain. Cardwell has wide-ranging contacts across the media business, one of whom happened to be working on a promotional video for Madonna.

To show the hotel staff what was what, Cardwell got the contact to use Madonna’s personal phone to call the hotel and ask for him by name, saying the first lady of American song wanted to speak to him. When he got the message from the hotel staff, he said words to the effect: “If she rings back, tell her I don’t want to talk to her.” The staff began to treat Cardwell with a little more respect after this intervention.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here