Moral sense prevails in the ad world

As the moral fabric of our society is torn asunder, the Diary is proud to note that advertising, alone among the great professions like tele-evangelising and secondhand car dealing, has kept a firm hold on moral purposes.

When David Wheldon, Coke’s former worldwide head of advertising and, ever so briefly, director of marketing for greater Europe, left the Big Red One last week to become president of BBDO Europe, his new boss Jean-Michel Goudard welcomed him warmly to the agency.

Now BBDO, of course, happens be the agency of Coke’s bitter rival Pepsi. So perhaps Wheldon’s experience might be especially pertinent?

If so, Goudard is reportedly far too upright to consider drawing on his knowledge, at least for “a decent period of time for ethical reasons”.

So, what is a “decent period of time” in advertising? The Diary reckons ten or 15 minutes ought to do it.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here