New technology enjoys an upsurge in popularity

Things are looking up for the sales and marketing systems industry. According to results of the 1996 Softworld Survey of Sales & Marketing Technology, 80 per cent of respondents are “fairly satisfied or better” with the new technologies their companies have implemented, compared with 67 per cent last year.

The survey was conducted in time for Softworld in Sales & Marketing, which will be held at the Wembley Exhibition Centre on November 13 and 14 and is sponsored by Marketing Week.

The survey also showed that budget constraints are only considered a barrier to implementing new technology by 24 per cent of respondents. In fact, it is the integration with existing systems that is regarded as the worst obstacle by the majority of people (58 per cent). The survey was conducted among 126 sales and marketing professionals from the Softworld database.

The Softworld Event, now in its sixth year, will feature two new areas – one focusing on call centre/CTI technology and the other on the Internet. Innovative new products for improving sales and marketing activities will be launched at Softworld, including one of the first public demonstrations of NetStations in the UK.

Other launches and announcements to be made at the event will include Matrix revealing details of a major corporate partner which, it says, will strengthen its ability to meet the needs of international clients.

Brann Software will be launching its new family of Windows-based data analysis products and Market Solutions will be unveiling ORiON – a strategic sales management system.

More than 80 companies will be exhibiting their products at the show, including CoCam UK, InfoSys, Prolog Business Solutions, The Data Consultancy and Tranzline.

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