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Pathfinder, the loss-making Internet publishing arm of US media giant Time Warner, is rumoured to be linking up with the world’s biggest advertiser Procter & Gamble to develop a joint Web publishing venture Parent Time.

Andrew Gray, who resigned as European general manager of CompuServe in May, has revealed plans for a new Internet-based online information service called Sift. The venture seeks to deliver industry-specific information services to well-defined groups of business professionals including the financial, accountancy and legal professions by February 1997. Plans to serve other business sectors, and a pricing policy, have still be to decided.

UK health and fitness e-zine Balance (, which claims 80,000 viewers a month, is relaunching this month as an advertising-supported venture. Balance, which has operated for two years on the back of freely provided editorial by professional journalists, now aims to attract advertising to the site, which has a 60 per cent female audience.

I/PRO, part of the Nielsen market research group, has agreed to back the sixth wave of research by Georgia Tech Research Corporation into international Internet use. Field research for academically-based Georgia Tech survey, the largest regular survey of Web users, is underway with results expected in December.

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