Ammirati Puris Lintas has axed 18 people, in the agency’s first major restructure since the arrival of Andrew Cracknell as executive creative director 13 months ago.
The cuts have been made across the agency’s creative, account management and administrative departments. But APL, created by last year’s merger of Kevin Morley Marketing and SP Lintas, is also recruiting seven new people, including a head of creative services Jim Sullivan, and head of account management Graham Deakin, as part of the restructure. Both will join in the next two months.
A creative team, Nelson Taj and Jools Sparks, has been hired and two art directors are being sought.
“It is obviously not good news when 18 people leave, but we have sat down and worked out how best to run the agency,” says Cracknell. “When the two agencies were merged neither was really sick and both needed all their staff but we have looked at how things could be improved. We have not rushed in and done this.”
The agency says the staff cuts are not related to any client losses and include people from both of the merged agencies.
However, speculation still surrounds the 100m Rover account, which moved to APL as part of last year’s merger.