Bruce Rayner, the consultant who masterminded the deal between British Gas and HFC Bank to set up Goldbrand and issue the Goldfish card, has left the company following an internal investigation into press leaks. Goldbrand is now looking for a new marketing director.
News International has axed its online business information service, News EyeQ. It is being dropped because NI’s partner, DataTimes, has been bought by Bell & Howell. NI will replace the service with its Internet access and content joint venture with BT, Springboard, which will now use business information services. News EyeQ launched in February with a 2m campaign through Butterfield Day Devito Hockney.
Pepsi is to sponsor Videotech, a new music programme from Carlton, which starts on November 28. The half hour show will include interviews, music videos and the Pepsi Chart count down.
Eurostar (right) has signed up 18 partners for its new Eurostar Frequent Traveller points-based loyalty scheme, including Cathay Pacific, Cont-inental Airlines, Virgin Atlantic and Disneyland Paris. Members can save points for a range of rewards, including discounts on hotels and flights.
Pedigree Petfoods says market share of its relaunched Whiskas has risen to 32 per cent by value in the four weeks to October 12 in multiples and co-ops, almost seven per cent ahead of its nearest rival. Its share in the independents sector has risen to 38 per cent by value, 17 per cent ahead of its nearest competitor (IRI InfoScan).
Video Video, the rental store in Hampstead, London, has installed what it claims is the UK’s first hole-in-the-wall video rental machine, which has been imported by the UK arm of Italian company Cinemat.
Virgin Interactive Entertainment (Europe)’s poster advertisement of a white bathtub filled with blood was one of two campaigns for computer games rapped for their violence by the Advertising Standards Authority this month. The other was for a Sega Europe computer game called Virtua Fighter PC, which featured the headline “If you could do him and get away with it, you would, wouldn’t you?” next to a photograph of a tattooed skinhead.
Charles Wells, the brewer, has promoted marketing controller Nigel McNally to board-level marketing director.
News Corporation has announced a seven per cent increase in underlying profits to 136.5m in the three months to September 30.