Carat has won Tambrands’ 15m pan-European media buying account without a pitch. TMD Carat will handle the 4m UK account.
The win follows the company’s recent decision to appoint Foote Cone & Belding as its global advertising agency (MW October 11).
TMD Carat will take over from the newly formed media agency Rocket, established after the merger between the media departments of Abbott Mead Vickers.BBDO and Pattison Horswell Durden.
Before the merger, BBDO handled the company’s European media buying, while AMV handled it in the UK. PHD handled Smith & Nephew, which owns the Dr White brand. However, the review is thought to have been prompted by the creative review in the US.
The appointment of Carat without a pitch is likely to come as a blow to Optimedia, which is FCB’s European media buyer and hoped to pitch for the account.
“TMD consistently demonstrated the commitment, resources and knowledge necessary to capitalise on excellent opportunities – thereby providing value for money,” says Magdalena Teare, Tambrands’ UK marketing director.
Tambrands has set its sights on developing globally and this led to the creative and media reviews.
The company was unhappy with creative incumbent BBDO’s global work and began a review in July, by inviting BBDO, McCann-Erickson and FCB to pitch (MW August 2).