Young & Rubicam has beaten fellow roster agency BST. BDDP to a new piece of TV advertising business for Del Monte Foods’ Pure Juice Extra drink. The creative work will form part of next year’s 1.5m Man from Del Monte campaign, which Y&R already handles. BST.BDDP handles Del Monte’s juice drink Fruit Burst, while Y&R advertises the dessert Fruitini.
The Publicis Group has announced record billings of FF15.8bn (1.9bn) in the first nine months of the year. International business has been credited with the seven per cent increase in billings.
Cadbury’s Christmas TV ad campaign (below) for new plain chocolate assortment, Darkness, by EURO RSCG Wnek Gosper, has a theme of ‘Things change under cover of darkness’. The ads show lovers feeding each other chocolates in front of a roaring fire.
The Ministry for Tourism for Cuba is concentrating its marketing spend on a London bus advertising campaign through marketing services agency MCA Group.
The Media Business North has won the 1.4m media buying and planning account for the Sofa Company. The account was formerly with Mark Nichols Media.
Carlson has bought direct marketing specialist Smith Bundy for an undisclosed sum. The agency will be renamed Smith Bundy Carlson and will relocate to Carlson’s offices in Putney before Christmas, although it will still be headed by managing director Jeremy Shaw and will function as a standalone operation.
Glenmorangie, producer of Scotland’s best-selling malt whisky, is running a 600,000 TV and poster ad campaign for its single Highland malt through Alliance The Bridge, developing last year’s ‘Tranquillity’ theme.
Bendicks of Mayfair, the confectioner, is to unveil a 1.6m TV ad campaign through Leagas Delaney in the run-up to Christmas.
Interbrand, the Omnicom-owned branding specialist, has bought Swiss corporate branding and identity company Zintmeyer & Lux, which has clients such as BMW, Lufthansa and Deutsche Telekom.
Patricia Mann, director of external affairs at J Walter Thompson and a director of the European Association of British Advertising Agencies, collected her OBE at Buckingham Palace this week.