Wimpey reviews 4m business

Wimpey Homes, the UK’s biggest housebuilder, has confirmed that it is reviewing its 4m creative advertising accounts, handled on a regional basis by five different agencies.

The news comes a week after Zenith, the Cordiant-owned media buying shop, unexpectedly resigned the 4m media-buying account after holding it for less than a year. Its sister creative agency Team Saatchi has said that it has also resigned the creative work for Wimpey’s Luton, Southern and Eastern regional offices.

The other agencies currently working for Wimpey are McCann-Erickson Birmingham, Stowe Bowden Wilson, Robson Brown and The Morgan Partnership.

Malcolm Pitcher, marketing director of Wimpey, says: “We’ve been looking at a number of conventional and other agencies. We’ve spoken to one or two of our current agencies, and a couple of others, and I hope to have a decision before the end of the year.”

He denies rumours that production house Parker Baines had been given overall responsibility for the production of the ads, with the brief to source creative work for each of Wimpey’s nine regional businesses, although he admits that he has spoken to Parker Baines.

A source at one agency which has discussed the account with Wimpey says: “It’s a nightmare. They place 100 ads a week, and they’ve got nine different regions which are autonomous in terms of marketing. It would be incredibly difficult to have centralised creative work. And it’s a very time-intensive job.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here