Alistair Clark, marketing director of car glass replacement specialist Autoglass, has quit the company after a year in the position.
Clark joined Autoglass in October 1995 with a brief to strengthen the company’s brand through advertising, public relations and below-the-line communications. It is understood that his total annual marketing budget was about 6m.
In May, Clark appointed BMP DDB to handle the company’s full-service account after a pitch against Grey Advertising, which had held the business for four years.
Last year, Autoglass spent about 1m on above-the-line advertising, but when the first television ad produced by BMP was aired in August, the total advertising budget for TV, press and poster work had already been increased to 3m.
Autoglass, which has about 210 branches in Britain, is the market leader in the windscreen replace- ment market.
However, it is relatively unknown compared with car service companies such as Kwik-Fit, and some observers suggest it could be vulnerable to new entrants in its sector.