Brief

Butterfield Day Devito Hockney is launching a campaign for Wolver-hampton & Dudley Breweries brand Camerons Strongarm beer. The commercials, which break this Saturday in the Tyne-Tees region, are filmed in black and white, except for the beer, which is filmed in its distinctive red colour. The ads show consumers in a variety of situations being distracted by thoughts of the beer and wondering why the pint, nicknamed Ruby Red, is red just before deciding to drink it. The endline is: ‘Ruby Red for a reason.’ Wolver-hampton & Dudley says the ads are likely to roll out on Channel 4 and in the Midlands.