DIGESTS

Channel 5 is on the verge of appointing an advertising agency for its spring 1996 launch campaign. The shortlist includes Rainey Kelly Campbell Roalfe, Butterfield Day Devito Hockney and Maher Bird Associates.

CIA Medianetwork has been reinstated on the 50m Visa Delta pan-European media pitch list. CIA will pitch against the incumbent Zenith, MediaCom and Initiative Media before the end of the year.

CCSB is tipped to move the media buying for its Malvern Water, Kia-Ora and Raging Hogg brands from BMP DDB to Zenith.

The London Financial News, which suspended publication two weeks ago, has been rescued with an injection of 300,000 by a consortium consisting of Chris Anderson, founder of Future Publishing and other investors.

The Independent Television Commission has advertised for applicants to run Channel 5’s teletext service.

Vogue (right) research shows that 65 per cent of women buy fragrances after in-store testing, compared with 58 per cent who use magazine scent strips and 53 per cent who are influenced by magazine ads.

British Airways has broken its embargo on Virgin Radio by sponsoring the radio station’s travel directory on its direct-dial advertiser phone line. BA will also take advertising spots and on-air promotions on Virgin Radio.

J Walter Thompson has called for the privatisation of all media industry research and the creation of mixed-media research currencies.

GWR has sold Prospect, its group of New Zealand radio stations, for 17m – at a profit of 3.8m – just eight months after buying it.

Sugar magazine has appointed Marina Gask as editor. She was formerly deputy editor.

Telegraph Enterprises, the Telegraph Group’s services division, has launched Telegraph EasyConference in its daily newspapers. The service allows up to ten readers to create business conference calls without using BT. The service is charged at 1.50 per minute.

Michael Green, chairman of Carlton, has called for all broadcasters, not just ITV, to pay a levy to the Government.

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