Initiative unveils worldwide board

Initiative Media has created a board to oversee international expansion that involves a partnership with Lowe Howard-Spink and the opening of offices in South America and Asia.

The board is headed by Initiative Worldwide chief executive and chairman Marie-José Forissier. UK representatives are Phil Georgiadis, chief executive of Initiative UK, and Sue Elms, international research director based in London.

Georgiadis’ promotion to the board is described by Forissier as a reward for his restructure of Initiative UK since joining last year. Elms will have responsibility for co-ordinating international research standards and will be promoted to a more “ambitious” role in January.

Next month, Initiative will announce details of a global partnership with LH-S’s new media dependent brand (MW July 7).

The first role of the board is to oversee a rapid expansion in South America, following the opening of Initiative Chile last month. That will be overseen by Sergio Lorca, chief executive of Initiative Iberia.

There are also plans to open offices in Japan, China, Korea and Singapore to add to the media dependent’s offices in Thailand, India and Indonesia.

In the US, Initiative will seek to extend its partnership with Interpublic sister agency Western International Media for the global clients that do not use Initiative’s parent, Ammirati Puris Lintas.

Other board members include Holly Stevens, who will supervise global new business; Pierre-Marie Guiollot, who will have responsibility for special projects such as prog-ramming and barter; and Alain Stephan, managing director of Initiative Technologies.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here