K’nex hunts agency for TV push

K’nex International is searching for an agency to handle its K’nex construction toy range. Sources say the multimillion pound account will cover the world outside the US.

J Walter Thompson has worked with K’nex in the UK in the past. Earlier this year JWT was asked to pitch for the Danish toy giant Lego – later won by BMP DDB – but declined to pitch because of its relationship with K’nex, says the toy manufacturer.

K’nex, a joint venture with Hasbro, wants an agency to develop a new TV campaign, which could be on air before Christmas. The company is understood to be on the verge of an appointment.

The construction range, a cross between Meccano and Lego, was one of the best-selling toys in the US soon after its launch and is thriving internationally.

The toy was the brainchild of an American plastic moulding manufacturer in the early Nineties, and comprises colour-coded components of rods and connectors, pulleys, cogs and tyres that snap together to make models.

K’nex head of international marketing Robert Williamson refuses to disclose which agencies are on the shortlist.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here