ONLINE DIGESTS

Remember to bookmark our Website address: http://www.marketing-week.co.uk/mw0001

BSkyB is to develop a global Internet advertising service in conjunction with Australian Internet services company OzEmail. Official details of the scheme will not be revealed until next month, but it is believed that it will allow advertisers to target local audiences accessing popular sites, regardless of where the Website is located.

The Canadian Government has moved to ban the growth of junk fax mail. Proposals by the Canadian telecoms regulator issued this month seek to outlaw the use of unsolicited fax advertising outside the hours of 9am to 9.30pm weekdays, and 10am to 6pm at weekends in most Canadian territories.

Disney has launched a “wall-paper” ad campaign to support the launch of its film 101 Dalmatians on the Web. A selection of top search engine sites are featuring background Dalmatian-style spots on Web pages to promote the new “live-action” film’s release in the US, rather than the normal banner advertisements which dominate Net advertising.

AOL, the US’s leading online service provider, is to lay off 300 staff – five per cent of its total employees – following a decision to cut subscription rates. But AOL insists that it anticipates increasing staff in advertising sales.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here