BSkyB is to develop a global Internet advertising service in conjunction with Australian Internet services company OzEmail. Official details of the scheme will not be revealed until next month, but it is believed that it will allow advertisers to target local audiences accessing popular sites, regardless of where the Website is located.
The Canadian Government has moved to ban the growth of junk fax mail. Proposals by the Canadian telecoms regulator issued this month seek to outlaw the use of unsolicited fax advertising outside the hours of 9am to 9.30pm weekdays, and 10am to 6pm at weekends in most Canadian territories.
Disney has launched a “wall-paper” ad campaign to support the launch of its film 101 Dalmatians on the Web. A selection of top search engine sites are featuring background Dalmatian-style spots on Web pages to promote the new “live-action” film’s release in the US, rather than the normal banner advertisements which dominate Net advertising.
AOL, the US’s leading online service provider, is to lay off 300 staff – five per cent of its total employees – following a decision to cut subscription rates. But AOL insists that it anticipates increasing staff in advertising sales.