Seagram hunts Euro boss

Canadian drinks group reshuffles Euro operation as it struggles to wrest market share from rivals

Seagram, the Canadian drinks group, is seeking a senior vice-president for marketing for Europe – the most senior regional marketing post – after moving Rob Warren, who held the job for just over a year, to a new role.

Warren has moved to the new role of general manager of European customers. The position has been created as part of Seagram’s process of “re-engineering” its European business in an effort to cut costs and improve efficiency.

The company has started a search to fill Warren’s role, which covers marketing and sales for Seagram Europe and Africa.

The holder of the post reports to Seagram Europe and Africa president Martin Frost. Responsibilities include working on Seagram brands Absolute Vodka, Chivas Regal whisky, Captain Morgan rum and Martell cognac.

The reshuffle comes as the drinks company – the world’s fourth largest – struggles to build market share in an area where it lags behind market leaders such as IDV and United Distillers.

Earlier this year, the company centralised its operations at the Ark building in Hammersmith and realigned its customer service. Warren’s appointment as general manager for customer service follows 18 years as a Seagram executive.

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