We all have DM crosses to bear

When Jesus Christ kicked the money-lenders out of the Temple, he made no mention of the direct marketers who 2,000 year later would go on to sell the money-lenders’ products through mailshots.

Now consumer list specialist HLB has been appointed to manage The Christian Database.

HLB says: “These individuals tend to be highly charitable people. They will also respond to a wide variety of other commercial direct mail campaigns.”

Jesus, we are told, died on the Cross to save us – but not, it seems, from the pile of circulars that appears on our doormats daily.

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