When Jesus Christ kicked the money-lenders out of the Temple, he made no mention of the direct marketers who 2,000 year later would go on to sell the money-lenders’ products through mailshots.
Now consumer list specialist HLB has been appointed to manage The Christian Database.
HLB says: “These individuals tend to be highly charitable people. They will also respond to a wide variety of other commercial direct mail campaigns.”
Jesus, we are told, died on the Cross to save us – but not, it seems, from the pile of circulars that appears on our doormats daily.