Brief

White Lightning, the HP Bulmer-owned premium cider brand, makes its advertising debut next month with a poster campaign worth up to 750,000. The campaign launches on 3,000 Maiden Outdoor 48-sheet sites booked under the ‘Loop’ programme negotiated by Cobbe Smith Terris. The deal seeks to link increased sales volumes for the brand – acquired by Bulmer this year – to media costs.

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