…but it’s not a personal attack

I congratulate Simon Esberger on his near-award winning strategy in press but my observations were not about the use of a single media.

Rather, I was interested in the contribution the total media investment makes to campaign effectiveness. “Oliver & Claire” was one of the illustrations used and my article was in no way a personal attack on Mr Esberger.

I was writing an opinion column.

Voltaire said “I disapprove of what you say but I will defend to the death your right to say it”.

I am only a consumer, after all.

I look forward to seeing the successful strategy repeated.

Phil Georgiadis

Chief executive

Initiative Media

London WC1

Latest from Marketing Week

What makes marketers tick?


As part of Marketing Week’s 40th anniversary celebrations, we are taking a detailed look at the different psychological profiles that make up the marketing profession. Who are you, what does marketing mean to you and how does that influence how you do your job?


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here