I congratulate Simon Esberger on his near-award winning strategy in press but my observations were not about the use of a single media.
Rather, I was interested in the contribution the total media investment makes to campaign effectiveness. “Oliver & Claire” was one of the illustrations used and my article was in no way a personal attack on Mr Esberger.
I was writing an opinion column.
Voltaire said “I disapprove of what you say but I will defend to the death your right to say it”.
I am only a consumer, after all.
I look forward to seeing the successful strategy repeated.