CIA nears agreement with Laser…

Laser Sales is understood to have backed down from forcing CIA Medianetwork to agree airtime sales deals covering 1997 as a condition of an end to the legal dispute with the media buying agency.

Both sides involved in the dispute confirmed they were edging towards an agreement as Marketing Week went to press. A formal settlement could be agreed by the end of the week.

Neither side would comment directly on the detail of the expected deal. Laser’s early insistence that CIA give undertakings on airtime deals struck with Laser for 1997, to help resolve disputes covering 1995 and 1996, now appear to have been dropped.

CIA Medianetwork managing director Mike Tunicliffe says: “Both sides have sat down over the past few days and have a broad framework for a deal which will settle all issues. We are confident the disputes will be resolved within the next few days.”

Any deal will end a month of brinksmanship which has seen Laser clients Yorkshire Tyne-Tees, Granada/LWT and Border issue writs against CIA, and a threat by Laser to suspend CIA credit at the end of the year unless the situation is resolved.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here