DIGESTS

Eric Cantona is appearing as a kind of new-age Santa Claus in French advertising for electronics brand Sharp. Dressed in a kilt and festive bowler hat, Cantona is shown singing the praises of the company’s product range.

Conseil de la Concurrence, France’s competition board, has proposed vastly reduced fines on media companies which have operated unlawfully before the entry of the Loi Sapin in 1993.

Unilever is to drop three of its frozen food brands in France. Claire (poultry), la Tartellière (entrées) and Captain Iglo (processed fish) will all be merged into the existing Iglo range.

Rempen & Partner, Dsseldorf is the new lead agency for Europe on Siemens Nixdorf’s personal computer business. It replaces Publicis MCD following a pitch.

Ballantine’s, the whisky brand (right), is seeking to strengthen its appeal among younger drinkers by sponsoring major snowboard competitions in Berlin and Prague.

Deutsche Bank is to open six banking shops in German supermarkets.

Europlus, the indepen-dent agency network, has added a new member – Madrid’s Comunicaciòn Empresarial. The first combined project for the network will be a Euro-pean PR push for 3M.

Nivea is to drop its budget-priced Liliane France range of cosmetics from January next year and replace it with Nivéa Beauté, a more upmarket product, competing with L’Oréal’s Perfection.

Bosch has appointed Munich agency Heye & Partner to handle its first international corporate advertising campaign.

Superga, the Italian shoewear brand, is to add clothing lines and build an international retail franchise. Store openings are planned next year in Rome, Paris, Barcelona, Brussels, Berlin, Frankfurt and Munich.

Danone has launched an Earl Grey tea-flavoured yogurt in France as part of its Bio range.

A print campaign, with a budget of DM6m (2.5m), is currently running in Germany to promote the advantages of the euro to the country’s inhabitants.

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