Ex-Daihatsu md to steer Land Rover

Rover has hired Peter Kinnaird, the former managing director of Daihatsu UK, to run its Land Rover business.

He becomes Land Rover commercial director, with responsibility for marketing and sales for the Rover-owned car manufacturer. The marketing role was previously split with a marketing operations director, but this post was axed last year after the departure of Russell Turnham.

Kinnaird returns to the UK motor industry after a two-year absence, during which he has been working for motor components group Inchcape in Chile. He will work with Rover Group marketing director Martin Runnacles.

Kinnaird replaces Peter Wyhinny, who has been moved to another part of the Rover Group.

Before leaving for Chile, Kinnaird was managing director of Daihatsu UK, which he joined in 1991. Previously he was marketing director for Alfa Romeo and had been marketing manager for BMW.

Land Rover has a number of models on sale in the UK market, including the Discovery, the Range Rover and the Defender. The advertising for these, as well as the finance operation and dealer support, are handled by Bates Dorland.

The total annual ad spend is worth nearly 7.5m, according to Register-MEAL.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here