Hotel group calls pitch in brand rejig

Consort Hotels, the UK’s largest hotel consortium, is seeking an agency to rebrand its individual hotels under the Consort name in a campaign worth up to 2m.

The operation has 180 properties, ranging from country houses to historic inns and city centre hotels. The York-based group prides itself on its individuality, and claims to offer an alternative to the “soulless” chain hotel.

Marketing Week understands the collection of individually owned and operated hotels will place more emphasis on the Consort name.

Marketing manager David Ranby confirms the consortium is planning to launch the rebranding exercise in January.

The Consort consortium was formed in 1981, with just seven properties. It aims to offer member hotels the expertise and resources to compete against large hotel chains while keeping an individual flavour. It maintains commercial advantages over independent hotels operating outside an affiliation.

Earlier this year, the group launched Freedom Fun Breaks to woo leisure as opposed to business travellers.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here