No substitute for good service
Cars, today, often cause or create greater headaches than a motor manufacturer’s service strategy.
I have abandoned cars in favour of motorbikes and have recently traded up to my third Yamaha.
My brand retention has nothing to do with Yamaha the manufacturer (other than its machines “work” well) and has everything to do with the service centre I use. Its attention to detail and levels of service are fantastic at all times.
A pro-active service strategy is key to sales. Period.
John Horley
Account director
McCann Communications
London W1
