BA chief to quit for Eurostar role
Marketing WeekAirline marketing department hit again as brands boss heads for troubled Chunnel operator
Airline marketing department hit again as brands boss heads for troubled Chunnel operator
The UK’s poverty gap has now hit Third World proportions, driving a wedge between rich and poor. This inequality is neutering mass markets and limiting consumer growth. The challenge for marketers is to bring the poor back into the mainstream.
Point of purchase technology has come a long way since the Eighties as retailers begin to grapple with displays that keep shoppers interested – and persuade them to spend more money.
Kenneth Clarke may dust his hands with satisfaction after quelling a backbench mutiny over Europe. But how stellar was his handling of the main business of the week? It could be argued that Clarke’s budget had – in current circumstances – two somewhat contradictory aims: doing well by the economy and getting the Conservative Party […]
Technology is now so commonplace, that Camelot’s attempt to impress us in its new ad has been rendered ineffective
Cars, today, often cause or create greater headaches than a motor manufacturer’s service strategy. I have abandoned cars in favour of motorbikes and have recently traded up to my third Yamaha. My brand retention has nothing to do with Yamaha the manufacturer (other than its machines “work” well) and has everything to do with the […]
While the distillers were delighted with the 26p cut in duty on a bottle of spirits, the rest of the drinks industry were less pleased. Clarke froze duties on beer and wine – though, taking inflation into account, this represents a fall in real terms of 2.5 per cent. But the loudest cries have come […]
Grahame Fowler, that mild-mannered front man for the Advertising Standards Authority, is used to coping with flak from hacks, but last week he had a confrontation of a particularly embarrassing nature. The media was in a frenzy over some apparently sexist advice from the Committee of Advertising Practice to an underpants manufacturer called Brass Monkeys, […]
White Lightning, the HP Bulmer-owned premium cider brand, makes its advertising debut next month with a poster campaign worth up to 750,000. The campaign launches on 3,000 Maiden Outdoor 48-sheet sites booked under the ‘Loop’ programme negotiated by Cobbe Smith Terris. The deal seeks to link increased sales volumes for the brand – acquired by […]
Rover has hired Peter Kinnaird, the former managing director of Daihatsu UK, to run its Land Rover business. He becomes Land Rover commercial director, with responsibility for marketing and sales for the Rover-owned car manufacturer. The marketing role was previously split with a marketing operations director, but this post was axed last year after the […]
The Crédit Suisse Group banking conglomerate has drawn up a shortlist of three agencies to pitch for an estimated $8m (5.
HHCL & Partners is bringing Martini back on air in a 1.5m pre-Christmas TV campaign featuring brand spokeswoman Jilly Newhead.
The race for dominance of the European media market is all but over and the combatants have moved on to the rest of the world.
I congratulate Simon Esberger on his near-award winning strategy in press but my observations were not about the use of a single media. Rather, I was interested in the contribution the total media investment makes to campaign effectiveness. “Oliver & Claire” was one of the illustrations used and my article was in no way a […]
George Pitcher is joint managing director of marketing consultancy Luther Pendragon. Big off-licence chains have little excuse for their failure to compete with supermarkets in their own back yard. By George Pitcher.