Month: November 1996

Hasbro recruits Euro chief from Bird’s Eye

Marketing Week

Toy maker Hasbro has appointed Caroline Whitfield as its new European business head, with responsibility for marketing some of the biggest toy brands in the world. The Hasbro portfolio includes Sindy, My Little Pony and Action Man, which is celebrating its 30th anniversary this year. Whitfield joins from Bird’s Eye, where she is international brands […]

Interfocus scoops Loire Valley wine brief

Marketing Week

Interfocus has beaten Sopexa, Publicis and Tequila to the Loire Valley wine account, worth up to 1m. The win follows a series of moves connected to the account resulting from Lowe Howard-Spink’s purchase of through-the-line agency Interfocus and its subsequent merger with the Brompton Agency. Sopexa is a marketing consultancy for the French food and […]

K’Nex appoints JWT to 15m global business

Marketing Week

J Walter Thompson is to handle toy manufacturer K’Nex’s 15m global business. K’Nex, a construction toy which competes primarily against Lego, was launched in the early Nineties and now has a turnover of about $40m (25m) in the US alone.

The Diary spots sponsor winner

Marketing Week

The Diary is pleased to announce the winner of this year’s Spot the Sponsor competition, run in conjunction with York Racecourse. Karen Reid, brand manager at Tennant Caledonian Breweries, correctly answered one of the three clues printed in Marketing Week over the past six months. Her name was put into the draw, and pulled out […]

Hallmaark ad drive sparks 4m hunt

Marketing Week

Greetings cards manufacturer Hallmark is believed to be planning a 4m advertising drive next year and is seeking a media-buying and ad agency to handle the account. The move comes as the greetings card sector enters its peak period. The company is not thought to have a UK ad or media-buying agency. The strategic changes […]

CIA nears agreement with Laser…

Marketing Week

Laser Sales is understood to have backed down from forcing CIA Medianetwork to agree airtime sales deals covering 1997 as a condition of an end to the legal dispute with the media buying agency. Both sides involved in the dispute confirmed they were edging towards an agreement as Marketing Week went to press. A formal […]

…but loses Brann 10m buying business

Marketing Week

Direct marketing agency Brann has pulled its 10m media business out of CIA Media Solutions, and handed the account to Manning Gottlieb Media (MW November 22). Brann’s client list includes CompuServe, Colonial Direct, Age Concern, Touchline Insurance, RSPCA, and Norwich Union. Bristol-based Brann, which is opening a London office in January, also picked up the […]

EC must review restrictive laws

Marketing Week

If Anheuser-Busch successfully challenges France’s Loi Evin, it could force the EC to reconsider whether an individual country has the right to curb advertising freedom. John Shannon reports. John Shannon is president of Grey International.

Initiative unveils worldwide board

Marketing Week

Initiative Media has created a board to oversee international expansion that involves a partnership with Lowe Howard-Spink and the opening of offices in South America and Asia. The board is headed by Initiative Worldwide chief executive and chairman Marie-José Forissier. UK representatives are Phil Georgiadis, chief executive of Initiative UK, and Sue Elms, international research […]