The elite under the microscope
Marketing WeekThe British élite may only be a small part of the population, but their spending power makes them an important niche market.
The British élite may only be a small part of the population, but their spending power makes them an important niche market.
Toy maker Hasbro has appointed Caroline Whitfield as its new European business head, with responsibility for marketing some of the biggest toy brands in the world. The Hasbro portfolio includes Sindy, My Little Pony and Action Man, which is celebrating its 30th anniversary this year. Whitfield joins from Bird’s Eye, where she is international brands […]
Interfocus has beaten Sopexa, Publicis and Tequila to the Loire Valley wine account, worth up to 1m. The win follows a series of moves connected to the account resulting from Lowe Howard-Spink’s purchase of through-the-line agency Interfocus and its subsequent merger with the Brompton Agency. Sopexa is a marketing consultancy for the French food and […]
Disney as a brand has far exceeded what is considered possible. However, Jonathan Durden can’t help feeling that somehow he had no choice in whether or not to become one of its customers. Jonathan Durden is managing partner of New PHD.
J Walter Thompson is to handle toy manufacturer K’Nex’s 15m global business. K’Nex, a construction toy which competes primarily against Lego, was launched in the early Nineties and now has a turnover of about $40m (25m) in the US alone.
The Diary is pleased to announce the winner of this year’s Spot the Sponsor competition, run in conjunction with York Racecourse. Karen Reid, brand manager at Tennant Caledonian Breweries, correctly answered one of the three clues printed in Marketing Week over the past six months. Her name was put into the draw, and pulled out […]
Paul Cousins, General manager crackers and snacks, The Jacob’s Bakery
Greetings cards manufacturer Hallmark is believed to be planning a 4m advertising drive next year and is seeking a media-buying and ad agency to handle the account. The move comes as the greetings card sector enters its peak period. The company is not thought to have a UK ad or media-buying agency. The strategic changes […]
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The DDA is aimed at getting fair treatment for the disabled. How quickly it has an impact on service remains to be seen.
Laser Sales is understood to have backed down from forcing CIA Medianetwork to agree airtime sales deals covering 1997 as a condition of an end to the legal dispute with the media buying agency. Both sides involved in the dispute confirmed they were edging towards an agreement as Marketing Week went to press. A formal […]
Direct marketing agency Brann has pulled its 10m media business out of CIA Media Solutions, and handed the account to Manning Gottlieb Media (MW November 22). Brann’s client list includes CompuServe, Colonial Direct, Age Concern, Touchline Insurance, RSPCA, and Norwich Union. Bristol-based Brann, which is opening a London office in January, also picked up the […]
If Anheuser-Busch successfully challenges France’s Loi Evin, it could force the EC to reconsider whether an individual country has the right to curb advertising freedom. John Shannon reports. John Shannon is president of Grey International.
Initiative Media has created a board to oversee international expansion that involves a partnership with Lowe Howard-Spink and the opening of offices in South America and Asia. The board is headed by Initiative Worldwide chief executive and chairman Marie-José Forissier. UK representatives are Phil Georgiadis, chief executive of Initiative UK, and Sue Elms, international research […]
The fear that BSkyB/Rupert Murdoch will dominate the digital TV age may not be as well founded as most people think. Torin Douglas reports. Torin Douglas is currently BBC TV’s media correspondent