Radio Times is to spend 400,000 on a poster and radio campaign to promote its Christmas and new year double issue. The poster campaign, planned through New PHD, breaks on December 9, with radio support running from December 16. BBC Magazines is planning to distribute 4 million copies of the Radio Times Christmas issue. The average ABC weekly sales figure for the first half of this year is 1.4 million.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.