The Added Value brand consultancy has won the biggest internal communications brief to date for oil company Shell UK. It beat a combined pitch from WPP agencies Ogilvy & Mather and Banner McBride, as well as M&C Saatchi.

City Financial Marketing, the UK’s biggest specialist financial services marketing agency, has been bought by the Publicis group.

Mercedes-Benz UK has drawn up a shortlist of four agencies believed to include Barker & Ralston and Butterfield Day Devito Hockney.

J N Nichols, the manufacturer of soft drink Vimto, has confirmed that its advertising account is up for review. Tom Reddy Advertising, which has handled the account for ten years, has been invited to repitch.

Empire Interactive, the computer games division of UK firm Entertainment International, is seeking an advertising agency for a branding campaign.

TBWA has bought direct marketing agency Payne Stracey. The agency will merge with TBWA Direct and have billings of 33m.

Robson Brown, the Newcastle-based agency, has been appointed by Northern Electric to handle a television-led campaign promoting the utility’s electricity and gas supply businesses in advance of deregulation in 1998.

Boots (right) is launching the second phase of its brand repositioning campaign today (Wednesday) with a new winter medicines TV campaign, created by JWT.

Leo Burnett has made five people redundant from its creative department after a reorganisation. Creative services director Brian Manley has been promoted to managing director of the agency’s new digital studio operation, Stars, and TV producer Jonathan Davis becomes head of television.

Liberty is to return to television for the first time in four years in the run-up to Christmas. The campaign, created by Bean Andrews Norways Cramphorn, will run from today (Wednesday) on C4, Carlton and LWT.

ICD, the lifestyle database company, is to invest 21m on three national surveys of consumers over the next two years.

D’Arcy Masius Benton & Bowles’ US parent, the MacManus group, is likely to set up a second European network under the NW Ayer name, if a team working out of the DMB&B Frankfurt office wins the 16m GM Cadillac and Chevrolet account across Europe. The creation of a European Ayer network would avoid conflict with the Fiat account, which DMB&B already handles in Europe.

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