EURO RSCG wins 5m Suisse brief

EURO RSCG Wnek Gosper has won the 5m global corporate campaign for the Crédit Suisse Group banking conglomerate (MW Nov-ember 29).

The agency beat London agencies TBWA and McCann-Erickson to win the prestigious business. The pitch took place last Sunday before a team of 22 bankers in Gstaad, Switzerland.

The branding is designed to unite the three different strands of the group’s worldwide companies: the domestic Crédit Suisse operation, which is the second largest bank in Switzerland; its US division Crédit Suisse First Boston; and its asset management and private banking interests. Together these businesses have combined assets of 230bn.

The pitch came weeks after Crédit Suisse revealed a new corporate identity created by design agency Wolff Olins and a name change from CS Holdings.

The identity change will be introduced in January and is believed to be central to any future global campaign.