Fluoride capsule launch flouts consumer fears

Plans by a London-based company, Star Refining, to launch a time-release fluoride capsule will heighten growing unease over the use of fluoride in dental treatment.

Star Refining is seeking a full-service advertising agency with specialised medical experience to handle its account.

The news comes as the debate over the flouridisation of water and the safety of fluoride toothpaste reaches fever-pitch following Colgate-Palmolive’s 1,000 “goodwill” payment to a child whose teeth had allegedly been damaged by fluoride.

Too much fluoride can cause unsightly mottling to teeth, and some authorities argue that it damages the central nervous system and can reduce intelligence.

Supporters of fluoride believe its use has led to a significant decrease in tooth decay over the past 25 years, with government statistics showing the proportion of 12-year-olds with no fillings rising from seven per cent in 1973 to 50 per cent in 1990.

Adelda is not releasing detailed information on the product or its launch plans at the moment. It is understood, however, that it involves a preparation of fluoride crystals which are inserted into teeth and which then release fluoride at regular intervals.