Brief

Airtours claims to be the first major tour operator in the UK to invest in national cinema advertising. It is running a campaign featuring two 30-second commercials: one will highlight Airtours’ Children’s Club concept and the other the benefit of taking an all-inclusive summer package holiday. The push, through Advertising Principles, will feature in all showings of Disney’s 101 Dalmatians from December 13, before appearing on ITV from Boxing Day.